Making tech
sound more human
New advances in technology are emerging and evolving at rates that make it feel impossible to catch up.
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Everyone knows that understanding these changes is important, but no one has the time to figure out how or what it really means for them.
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That's where drow,inc. comes in.
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Ready for targeted, engaging, and delightfully sensible messaging? Let's jump past the jargon to help your audiences understand what solutions they need right now to do their best work.
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For coaching services and career advice, visit kateaddicott.com
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ABOUT...
drow, inc. is a content strategy and
copywriting consultancy focused on creating stellar experiences through simple storytelling, clear messaging, and open conversations.
When communication is cluttered, your value gets lost. It's time to look at your words from a different perspective.
Named with its purpose in mind, drow is 'word' spelled backwards. It’s a constant reminder that to find the right message, you have to look at the problem from a fresh perspective.
By using language that connects with your audience on a more personal and relatable level, we can help you communicate exactly how your solution helps them do their best work.
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Hi. I'm Kate Addicott. After nearly 20 years as a content strategist and copywriter, I've found my sweet spot at the nexus of tech and finance.
By merging empathy with AI-certified expertise, my work offers a rare combination of experience and modern strategy to help your brand achieve your most ambitious goals.
My perspective has been shaped by a truly diverse career path. Having worked both agency-side and in-house for a range of brands from global consumer goods to complex cloud platforms, I’ve learned how to adapt a message to almost any landscape.
This breadth of experience allows me to bring my outside-the-box creative thinking to even the most regulated industries.
My participation in agile development environments and usability labs ensures that my content strategy and UX copy are not only creative but also technically sound and seamlessly integrated into any user experience.
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Let's talk about what your business needs so we can find
faster and better ways to reach your goals together.
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Visit me on LinkedIn to learn more about my experience.
COPYWRITING
For a deeper dive into these examples, just click or tap the images here.
Brand identity & content strategy​
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Brand personality
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Voice guidelines
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Brand narratives and storytelling
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Blog and editorial strategy
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Employee engagement and training materials
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Experiential storytelling for events, installations, and workspaces
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Copywriting services & specialties​​
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User experience and product writing
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Website content, optimized for mobile and apps
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Integrated advertising and marketing copy
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Emails and CRM nurturing campaigns
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Conversion-driven communications
- Articles, blog posts, and product announcements
- Content marketing and social media
- Bios, pitch decks, and company overviews
